Just like you, your competitors are always changing, innovating, adapting.
You know these changes happen quickly, and can disrupt your sales cycles, so having access to and leveraging a robust competitor analysis is  vital to your sales team.

When it comes to tracking your competitors, you want to make sure you’re not only monitoring what they're publishing in press releases, but also understand what they are telling your prospects, putting in RFIs and what FUD they are spreading about you.

A strong competitive intelligence program should be able to provide your sales team the data that powers them and helps them deal with competitive situations in the field. It is an essential part of your GTM plan.

This starts with crafted competitive battlecards but certainly doesn't end there. On-going training and deal support is needed as well.

Whether you need help creating competitive tools, or building a full competitive intelligence program, I can help.