A go-to-market strategy focuses on how to bring new products or services to market. The purpose of is to make sure that a product launch reaches the right audience, and looks to effectively reach this audience with the right messaging so those customers understand the value of the new offering.

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A successful go-to-market strategy requires not only product messaging that will resonate with the target audience, but also communication and alignment with the cross-functional teams — since all activities: marketing, sales, training, and customer success all need to be able to communicate the same story.

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This is why it’s important that everyone understands how the defined approach fits into the larger company goals. 

Dana brings extensive experience in launching products, entering new markets, initiating and growing new partnerships and sales channels. GTM planning engagements start with targeting and objective setting, and continue through messaging, strategy, launch, content and tactics, social media, sales enablement, and assessment.