Product Marketing Essentials 
(for B2B Companies)
Total 18 hours - 6 meetings, 3 hours each 

Next Course Starts on Sunday October 22nd, 2023* 
Updated Hours: 17:00-20:00
Location TBD (Tel Aviv)
Registration is now open!
(* The course will open only with a minimum of 10 registrations)

The Product Marketing Essentials course is designed for those who are starting their way in the fascinating world of B2B product marketing. It covers everything a product marketing manager (PMM) should know, including the product marketing role, responsibilities, expectations, as well as the various tasks, tools and interfaces they will need to work with. At the completion of this course, students will not only acquire knowledge about these topics, but will also understand the importance of strategic marketing plans that are aligned with business goals.

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Topics that will be covered:

• The role and responsibilities of the PMM

• Interfaces with other departments and expectations

• Positioning, messaging and GTM (go-to-market strategies) 

• Understanding personas, customer journeys, and supporting content types 

• Competitive Intelligence

• Sales Enablement

• Working with Product and Product Launches

• Getting customer feedback

• Working with Analysts 

• Press, Public speaking opportunities and Awards

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Dates:

Sunday Oct. 22nd 17:00-20:00 

Sunday Oct. 29th 17:00-20:00 

Sunday Nov. 5th 17:00-20:00 

Sunday Nov. 12th 17:00-20:00 

Sunday Nov. 19th 17:00-20:00

Sunday Nov. 26th 17:00-20:00